E-commerce (electronic commerce) refers to the buying and selling of goods or services over the internet.
E-commerce enables customers to shop from anywhere at any time, providing convenience and flexibility compared to traditional shopping.
Online stores often offer a diverse range of products and services, allowing customers to compare options easily and find items that may not be available locally.
E-commerce reduces costs associated with physical stores, such as rent and utilities, allowing businesses to operate with lower overhead.
E-commerce platforms gather customer data, enabling businesses to personalize recommendations, marketing, and promotions, which enhances customer experience and loyalty.